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How to use Xdrive with your existing auto loan marketing
In House Auto Seekers or Advisors
Ask your in house auto seeker or advisor to give you a list of vehicles available. It could be new or used. Make sure to get all of the details and include a bi-weekly payment based on a special loan rate or your “as low as “rate. When members see a bi-weekly payment that they can afford, they are more likely to make the purchase and apply for the loan. Which one looks more affordable? MSRP $15,000 or $145.00 biweekly? Make it a monthly task to get this list of vehicles for sale.
Car Sales
Car sales drive our auto loan volume , so why not create even more buzz about them. Customize Xdrive to look and feel like your car sale marketing campaign. Impress your members by adding flash videos of featured cars, or even better, have your marketing not only seen but heard with one of our custom avatars.
REPOS
Hopefully you won’t have many REPOS to get rid of, but if you do have some, Xdrive can be the platform to advertise them
Special VIP Access for Pre-Approved Members
If you have done extensive marketing research with your MCIF, and have pre-approved members for an auto loan, give them that that extra special feeling of having an exclusive VIP auto access section . It could be a sneak preview before the actual car sale- Hype is good. Send them a special invitation to preview what will be available at the car sale as well as find out exactly what they want and make sure the vehicle is there on the day of the sale. The Special VIP Access( and you can call it whatever you want) also encourages members to tell their friends and family members about your sale.
Enterprise
If you are partnering with Enterprise for a car sale, work with your rep to get a list of vehicles that will be at the sale. Advertise them on Xdrive. Create buzz before the sale.
If you are offering a special car sale rate, add banner to Xdrive to let your members know about it. Enterprise may have many models and makes available, but it is to your benefit to get the best of the best deals available to advertise to your members. Look for low mileage and a great price. Don’t forget to calculate the bi-weekly payment .
Partnerships with local dealerships
Many credit unions provide a list of local dealerships to their members. A more effective approach would be to work with your local dealerships and display some of their special deals on Xdrive.
Combine options from your in house Auto Advisors, Enterprise and Dealership Partners
Remember, you get to choose the vehicles that you want to add to Xdrive. You could feature a great truck that your in house auto seeker is able to purchase from an auction at $5000 below MSRP. In addition you may want to work with your Honda dealership to advertise the new line of Civics, and then you may also want to add a few good bargains from Enterprise |