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             Car Sales          REPOS          VIP Access    Auto Advisors

Up a Notch With XDRIVE

Many credit unions lose auto loans, simply b/c members go to other outside auto options before shopping at their credit union. Dealerships have huge display lots that attract your members. They even have extensive details on their websites that entice your members to make a purchase. Your credit union may participate in indirect lending or even have partnerships with local dealerships, which is great. However, there are many other avenues that your members may take to find their dream car, avenues that you do not have a business relationship with .You want to secure the auto loan financing by providing as much as information as possible for members on YOUR website. Be involved in your members auto purchase process . Xdrive strengthens your relationships with your existing dealership partners, promotes your in house auto seeker services and assists with Enterprise car sales.

How to use Xdrive with your existing auto loan marketing

In House Auto Seekers or Advisors

Ask your in house auto seeker or advisor to give you a list of vehicles available. It could be new or used. Make sure to get all of the details and include a bi-weekly payment based on a special loan rate or your “as low as “rate. When members see a bi-weekly payment that they can afford, they are more likely to make the purchase and apply for the loan. Which one looks more affordable? MSRP $15,000 or $145.00 biweekly? Make it a monthly task to get this list of vehicles for sale.

Car Sales

Car sales  drive our auto loan volume , so why not create even more buzz about them.  Customize Xdrive to look and feel like your car sale marketing campaign.  Impress your members by adding flash videos of featured cars, or even better, have your marketing not only seen but heard with one of our custom avatars.

REPOS

Hopefully you won’t have many REPOS to get rid of, but if you do have some, Xdrive can be the platform to advertise them

Special VIP Access for Pre-Approved Members

If you have done extensive marketing research with your MCIF, and have pre-approved members for an auto loan,  give them that that extra special feeling of having an exclusive VIP auto access  section . It could be a sneak preview before the actual car sale- Hype is good.  Send them a special invitation to preview  what will be available at the car sale as well as find out exactly what they want and make  sure the vehicle is there on the day of the sale. The Special VIP Access( and you can call it whatever you want) also  encourages members to tell their friends and family members about your sale.

Enterprise

If you are partnering with Enterprise for a car sale, work with your rep to get a list of vehicles that will be at the sale. Advertise them on Xdrive. Create buzz before the sale.

If you are offering a special car sale rate, add banner to Xdrive to let your members know about it. Enterprise may have many models and makes available, but it is to your benefit to get the best of the best deals available to advertise to your members. Look for low mileage and a great price. Don’t forget to calculate the bi-weekly payment .

Partnerships with local dealerships

Many credit unions provide a list of local dealerships to their members. A more effective approach would be to work with your local dealerships and display some of their special deals on Xdrive.

Combine options from your in house Auto Advisors, Enterprise and Dealership Partners

Remember, you get to choose the vehicles that you want to add to Xdrive. You could feature a great truck that your in house auto seeker is able to purchase from an auction at $5000 below MSRP. In addition you may want to work with your Honda dealership to advertise the new line of Civics, and then you may also want to add a few good bargains from Enterprise

 

Why should you display vehicles for sale when your credit union has links to other sites that display them?

  • To increase your loan volume by thousands or even millions of dollars, it is worth all of the $3.33 that will be spent daily to implement Xdrive.

  • You can control the cross selling opportunities on Xdrive ( make changes at anytime 24/7)

  • Add a banner to promote a special loan rate

  • Upload a flash video to cross sell home equity loans, your visa platinum or any other product or service

  • Entertain and Retain members with financial articles, updated monthly

  • Customize Xdrive with instructions on how to apply for a loan

  • Add your loan application link to ALL listings ( after all you are in the business of financing)

  • Calculate and display bi-weekly payments based on YOUR current auto loan rates ( $145 bi-weekly is more appealing to members as opposed to $22,000 MSRP)

  • Add some or ALL of your new promotions under the “ Whats New” section of Xdrive.

  • Customize the name of your virtual car lot. Credit Unions have the option of changing the Xdrive name to name of their choice. For Example, “ Members Auto Zone”

  • Easy Maintenance, no web design or programming experience necessary. Access your Xdrive through a basic web admin, add, edit or delete in minutes!

  • No-Cost Online Tech Support to help you to implement and maintain Xdrive. initial support provided. If you would like us to maintain Xdrive completely for you, that can also be arranged.

 
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